Case Studies
Inspiring customers with a multi-national training programme
A French-based pharmaceutical company briefed us to develop and manage a multi-event, multi-national programme of international customer training events over a 15-month period.
We were chosen to action 26 local customer training events – with 30-70 participants in each – because of our proven ability to organise and unify multiple events, while simplifying the complexity of dealing with many participant requirements.
Key information:
Programme:
15 months; 26 local customer training events for French-based pharmaceutical company
Location:
Worldwide, covering Asia, Latin America, Africa and Europe
Participation:
30-70 participants per meeting
Stakeholder profile:
Physicians and coordinators from relevant countries
Sponsor HQ and local teams
CRO HQ and affiliate team
Event programme:
1 plenary day
6 breakout training sessions
Challenges:
Beyond the obvious challenge of managing 26 local meetings over two programmes, we were also faced with dealing with completely different project teams for each and every meeting.
In addition, there was no controlled registration management system in place, no existing plenary management, and a host of complex local travel requirements – which all needed handling quickly and efficiently to ensure success.
Successes:
Effective scheduling
We immediately engaged with the customer to develop an effective scheduling management solution across the programmes; due to the HQ teams needing to be present at all local meetings for delivery.
Delegate management service
Our planning team successfully introduced a cloud-based technology platform to address the lack of controlled registration and reporting requirements; this gave personnel contact with the participants for their travel and accommodation needs; on-site, the same member of staff was able to manage the welcome desk and
ensure familiarity.
Project management
We engaged a dedicated team across the two programmes to maintain continuity, providing the HQ project team with economies of scale and lessons learned from meeting to meeting, demonstrating continuous improvement.
We think that you’re looking after this important programme very well; and you are very much part of the team now. So we just wanted to say very many thanks for all the good work you’re doing.
We’ve worked with a wide range of high profile organisations, on a variety of different projects. But due to the confidential nature of the work with our clients, we are unfortunately unable to name them on our website. While we’re unable to reveal their identities, if you’d like to ask any questions about the case studies presented here, please feel free to contact us.
