Audience Engagement

Andrew Perolls, March

For many project teams, planning a meeting along the clinical pathway can fall below a long list of other responsibilities. Arranging an Investigator Meeting, for example, can often fall by the wayside to more pressing matters, and can often become a ‘tick box’ exercise. However, when there are so many similar meetings taking place in the industry, the value of hosting an engaging, memorable event with your key customers is immeasurable. Below are some simple tips for getting the most out of your meetings.

10 Top Tips for Inspirational Meetings

1. Put more thought into planning the meeting

  • Form a planning team with creative juices
  • What is the objective?
  • How can this best be achieved?
  • Brainstorm creative and innovative agenda

2. Create the right environment

  • Get the size of the room right
  • Square room, high ceilings
  • Natural light, terracing
  • Informal seating, cabaret style

4. Less plenary, more

  • Regularly move the delegates into smaller workshops
  • Set exercises that involve everyone and their input
  • Train the trainers for these breakout sessions
  • Use variety

5. Less powerpoint,
more stories

  • Less slides, fewer words, more pictures
  • Use other creative visual aids
  • Don’t use a lectern, but do use comfort monitor
  • Chose the best speakers & train them well
  • No-one speaks for more than 20 minutes

5. More audience engagement, less ‘talking to’

  • Use iPad & key pad technology to allow the audience to fully interact
  • Set table challenges and encourage competition between them

6. Shorter stand-up lunches,
more breaks

  • Finger buffet, picnic stand-up lunches at round tall tables eg. mini fish n chips
  • Variety of snacks, drinks, fruit & chocolate, ice cream fridge

7. Choose an enthusiastic, energetic meeting moderator to control the event

  • Key role is to control, motivate, measure energy, keep sessions on time, link and introduce speakers, communicate structure and objectives of workshops

8. Use Google energizers, quizzes & games and sprinkle them throughout the agenda

  • Plenty of creative ideas on internet
  • Rehearse agenda outline

9. Use learning walls, write-on table cloths and encourage interaction & feedback

  • Involve the audience
  • Encourage feedback in pictures not just words

10. Use knowledge cafes and speed learning booths

  • Discuss case study challenges
  • Role-play ‘what if’ scenarios